To kick off 2020, the Uber Design Org hosted a gathering at the Aquarium of California Academy of Sciences. The organizers enlisted me to create all the designed elements for the event, including communication leading up to the night, environmental design and signage for the physical space, and swag kits for the 150 attendees. Using my illustration and brand design skills, I designed a comprehensive identity system for the event, which I named “Start with a Splash.” The brand kit included stickers, custom socks, water bottles, posters, email communications, digital signage, and physical wayfinding. All design and illustration done by me.