Megan Malley Design
quad2.jpg

TAP Initiative

The TAP Initiative, Take Away Plastic, is a campaign that aims to eliminate bottled water usage on a college campus. The campaign includes a website, a book of statistics about the environmental impact of plastic bottles, a motion infographic video, and also a campus installation. I implemented Take Away Plastic day on March 4th, 2013 at Notre Dame, where my installation of 1000 empty plastic bottles on the main campus quad demonstrated the massive amount of waste generated by Americans in two thirds of a second.

 

TAP Initiative

My college thesis was a year-long project to design and implement a multi-media campaign. The TAP Initiative — Take Away Plastic — aimed to eliminate bottled water usage on a university campus. The campaign included a website, a book of statistics about the environmental impact of plastic bottles, a motion infographic video, and also a large-scale campus installation.

 

Campus Installation

On March 4th, 2013 I set up a string of 1,000 empty plastic water bottles across Notre Dame's main quad, demonstrating the massive amount of waste generated by Americans in just two thirds of a second.

Watch the behind-the-scenes video of the creation of the installation.

tapmotion.png